Ambition & Commitment
![Arclinea FlosB&BItaliaGroup_Hero](https://www.flosbebitaliagroup.com/dw/image/v2/BFXX_PRD/on/demandware.static/-/Library-Sites-DHCorp-contentlib/default/dwd527f1a4/Ambition%20&%20Commintment/Arclinea%20Design%20Holding_Hero%20mobile.jpg?sw=1406&bgcolor=FFFFFF)
![Arclinea FlosB&BItaliaGroup_Hero](https://www.flosbebitaliagroup.com/dw/image/v2/BFXX_PRD/on/demandware.static/-/Library-Sites-DHCorp-contentlib/default/dw7f982394/Ambition%20&%20Commintment/Arclinea%20Design%20Holding_Hero%20desktop.jpg?sw=1920&bgcolor=FFFFFF)
Be the global leader in luxury design with an unparalleled portfolio of complementary "love" Brands, reaching architects and final consumers through a multichannel approach.
Strategic Vision
By bringing together multiple Brands and helping each achieve their best, Flos B&B Italia Group is a global leader in an otherwise traditionally highly fragmented market of high-end design. With a strong cultural heritage, characterised by multi-channel distribution and diversified product categories, the Group has created a unique design hub, offering a platform with which carefully selected luxury design Brands can be accelerated to grow at scale through a well-defined strategic approach. Our strategic pillars are:
![Brand Desirability_Mobile](https://www.flosbebitaliagroup.com/dw/image/v2/BFXX_PRD/on/demandware.static/-/Library-Sites-DHCorp-contentlib/default/dw41314804/Ambition%20&%20Commintment/Brand%20Desirability_Mobile.png?sw=1600&bgcolor=FFFFFF00)
![Brand Desirability_Desk](https://www.flosbebitaliagroup.com/dw/image/v2/BFXX_PRD/on/demandware.static/-/Library-Sites-DHCorp-contentlib/default/dw20aa2ada/Ambition%20&%20Commintment/Brand%20Desirability_Desk.png?sw=1600&bgcolor=FFFFFF00)
Making our Brands more attractive, better known and sought after.
![Direct to consumer_Mobile](https://www.flosbebitaliagroup.com/dw/image/v2/BFXX_PRD/on/demandware.static/-/Library-Sites-DHCorp-contentlib/default/dw02f844be/Ambition%20&%20Commintment/Direct%20to%20consumer_Mobile.png?sw=1600&bgcolor=FFFFFF00)
![Direct to consumer_Desk](https://www.flosbebitaliagroup.com/dw/image/v2/BFXX_PRD/on/demandware.static/-/Library-Sites-DHCorp-contentlib/default/dw949ed840/Ambition%20&%20Commintment/Direct%20to%20consumer_Desk.png?sw=1600&bgcolor=FFFFFF00)
Enhance and personalize the customers’ experience,
getting closer to our end customer and our design community.
![International_Expansion_Mobile](https://www.flosbebitaliagroup.com/dw/image/v2/BFXX_PRD/on/demandware.static/-/Library-Sites-DHCorp-contentlib/default/dwebffa6c3/Ambition%20&%20Commintment/International_Expansion_Mobile.png?sw=1600&bgcolor=FFFFFF00)
![International Expansion_Desk](https://www.flosbebitaliagroup.com/dw/image/v2/BFXX_PRD/on/demandware.static/-/Library-Sites-DHCorp-contentlib/default/dw04054835/Ambition%20&%20Commintment/International%20Expansion_Desk.png?sw=1600&bgcolor=FFFFFF00)
Expand our geographical reach, boosting our presence in markets with high growth potential
and building our strong positions into mature ones.
![Contract_Business_Mobile](https://www.flosbebitaliagroup.com/dw/image/v2/BFXX_PRD/on/demandware.static/-/Library-Sites-DHCorp-contentlib/default/dwd4798026/Ambition%20&%20Commintment/Contract_Business_Mobile.png?sw=1600&bgcolor=FFFFFF00)
![Contract Business_Desk](https://www.flosbebitaliagroup.com/dw/image/v2/BFXX_PRD/on/demandware.static/-/Library-Sites-DHCorp-contentlib/default/dw3a008d80/Ambition%20&%20Commintment/Contract%20Business_Desk.png?sw=1600&bgcolor=FFFFFF00)
Strengthen our leadership in high-end Contract business, providing considerable added value
to the overall quality of a project in the eyes of architects, designers, and developers.
![FlosB&BItaliaGroup_CTA_B&B Italia](https://www.flosbebitaliagroup.com/dw/image/v2/BFXX_PRD/on/demandware.static/-/Library-Sites-DHCorp-contentlib/default/dw09d02d9b/Sustainability%20DH/Design%20Holding_CTA_B&B%20Italia.jpg?sw=1600&bgcolor=FFFFFF)
Sustainability Ethos
The Group’s overarching belief is that crafting beauty has to be sustainable – it is one of the key strategic assets that will enable it to become a pioneering and responsible global leader in high-end design. With a transparent approach, the Group has laid out a strong ESG strategy for the coming years, built on strong initiatives and measurable targets. The goal is to create long lasting products that help people towards a better quality of life, while reducing their environmental footprint.