FENDI Casa has chosen Miami for its first flagship store in the United States, in the heart of the Miami Design District (4120 NE 2nd Avenue), a creative and avant-garde neighbourhood that hosts fashion and design boutiques.

The boutique spans 590 square metres and is typified by a minimal façade in the shades of black and white, with large windows creating a dialogue between inside and outside. The interior concept was developed by Fendi Architecture Department, with the aim of aesthetically linking all Fendi and Fendi Casa shops worldwide.

The Miami boutique marks the second step of the roadmap towards strategical development embarked upon by the Maison in 2021 together with Design Holding, through the joint venture Fashion Furniture Design (FF Design). After the opening of the first flagship store in Milan's Piazza della Scala in April 2022, the first Asian boutique in Shanghai will be inaugurated in June 2023, thus ensuring a presence in key regions for the brand.