The first FENDI Casa flagship store in Milan
Design Holding is proud to announce the opening of the first flagship store in town.
Located in the heart of Milan – the world’s global design capital – the boutique represents the latest milestone for Fashion Furniture Design (FF Design), a joint venture created in partnership between Design Holding and FENDI with the objective to develop the FENDI Casa universe.
"This new FENDI Casa flagship store is an important milestone in our journey with FENDI. The project itself is not just a boutique, it’s a big statement of the allure and modernity of the new FENDI Casa. Placed right in the center of Milan, it will host the entire new collection characterized by the elegance and style of FENDI products, enhanced by Design Holding's leadership in the design market.”
Daniel Lalonde
CEO Design Holding
Housed in a historic landmark building in Piazza della Scala, the 700-square-metre boutique is entirely dedicated to the new FENDI Casa collection: living, dining, night and outdoor areas, as well as corners dedicated to showcasing accessories. In conjunction with the new opening, the new FENDI Casa website has been launched to offer an enriching experience for final users, architects and interior decorators interested in discovering FENDI Casa offerings.
This first inauguration will be followed by a series of international openings, including flagship stores in key markets around the world.