Maxalto, for the first time at the Salone del Mobile in Milan
Maxalto, a B&B Italia Group brand offering a complete range of furniture marked by sophisticated elegance and the “modern classic” spirit of its collections, is participating for the first time in the Salone del Mobile in Milan, turning the page on its own narrative in which two new sofas, Arbiter and Lilum, stand out.
The stand set up, designed together with art director Antonio Citterio as a gallery, covers 600m2 and covers iconic products from the brand of high-end furniture in a narrative that unfolds between past and future. It consists of a series of separate rooms, made extraordinary by high luminous walls of rice paper, in which the brand’s most iconic products dialogue with fine objects and works of art.
MAXALTO SALONE DEL MOBILE
Fiera Milano Rho - Pavilion 2 I Stand C 11 D12
Art Direction: Antonio Citterio
Project Coordination: Studio Tronconi
Set design: Juma
Styling: Simona Silenzi
